Men's underpants: take a look at the wide range by Focenza.
In our e-shop, you can find a wide range of men's underwear, able to satisfy the most varied needs. With more than 35 colours, we offer men's briefs to make your underwear colourful, amusing and fun
Both the basic line and the fashion line with trendy garments include men's seamless underwear, 100% Made in Italy quality, made of excellent fabrics and materials. Innovative colours and certified natural colours are the main features of both.
Thanks to the seamless technology, Focenza men's underwear ensures maximum comfort, maintaining elasticity and resistance over time, without sacrificing a trendy style. We can boast a strictly all-Italian production chain, from the initial idea to all stages of production. We also use careful quality controls to ensure the production of unusual men's underwear and classic men's underwear of the highest quality standards.
Through constant research, always testing and trying new products, but also selecting high-quality raw materials and relying on certified manufacturers, we can offer you extremely comfortable, functional and trendy garments.
Men's seamless briefs: find out what Focenza has designed for you.
Although studies on men's underwear establish that 6 out of 10 men choose to wear boxer shorts every day, there are still many who still prefer the most classic of men's underpants, namely men's briefs.
Men's underwear is an everyday accessory that can be found in all men's closets, but did you know that until the second half of the nineteenth-century men were not accustomed to wearing it? The only alternative that existed was long pants, which protected above all from the cold but which, of course, were not a symbol of virility. It was only in the first half of the 20th century that the men's underpants as we know them today gradually appeared.1925 is as important a date in the field of underwear as 1492 is for the discovery of America: that year, in fact, Jacob Golomb, the founder of Everlast - the famous boxing equipment company - decided to introduce elastic to hold up the traditional boxer shorts worn by boxers, previously fastened with leather belts, which were not very practical.
Another revolution took place a few years later, when in 1934 the American brand Cooper's, Inc. invented modern men's underpants inspired by the short swimwear worn by holidaymakers at the beach.
From the second half of the twentieth century, men's briefs first appeared as sportswear and then became more popular when the term appeared in a magazine. Briefs is an English word, which means "close-fitting underpants".
Men's briefs quickly became a fashion trend when Éminence, the market leader in men's lingerie, launched 100% cotton briefs in the sixties.
Take a look at and purchase the most classic men's briefs or the more alternative amusing men's underpants, giving free rein to your imagination and creativity!